Month: October 2017

Directory of Resources for Online Business Success

Whether working on starting a new online business plan or increasing the success of an already launched site, there are always things that become difficult and complicated. Luckily there resources out there that can help. From helping you stay on top of the newest information in your field to pushing your site to the top of the search list, these resources can assist you on your way to success.

Google Keyword Planner

This site helps you pick keywords and create a plan to help your online presence, choosing the right keywords allows you to reach the best customers for your business. When starting a marketing campaign keywords are incredibly useful. Google Keyword Planner does the work of refining searching and making sure your content remains relevant. With it, you can search to find the most relevant keywords for your business, add them to your plan, get suggested bids, set your budget, and share your plan with others.

Google Trends

Google Trends is a resource that allows you to track trending topics. It keeps you updated on the newest information about what is trending all over the world. You can use the home page and receive featured highlights, or you can search topics and categories. This is great for online business because it allows you to remain up to date on what is happening in your field. The site offers you the ability to track any country so you can narrow in on your target market.

Canva

Canva is an incredible resource for anyone trying to maintain an online presence. When running social media accounts, you want to make sure you are posting relevant and interesting information, but images have been proven to get people to click and read your content. Canva offers a method of creating text and image posts formatted for any social media page you wish to post it on. It also has a selection of images you can use, and the great templates allow you to create the perfect post for your site. The formats on Canva also include things like posters, flyers, invitations, resumes and much more.

Moz SEO

Beginning as an SEO consulting company, Moz has grown to provide some tools to help in creating success for online writing. Their blog offers excellent tips and advice related to SEO writing and making sure your target audience can find you online. They also provide a SEO toolset to help you with keyword research, link building, site audit, and page optimization. And a SEO-Integrated Business Listing which offers help making sure your customers can find you. Moz tackles all of the complicated steps to make sure that your content is accessible to your audience.

Page Speed Tool

This site makes sure that your website is running at its best. It provides recommendations and insights to improve the speed of your website, gives you stats on how your site is doing, tells you what is slowing the speed down, notifies you when your speed drops, and tracks your website speed so you can see the improvement of your site. As your site grows, making sure your website is not slow, and crashing is very important. Losing customers because they are getting frustrated using your site is the last thing you want. You want your site to be able to hold the traffic you are getting. This resource can help you meet the level of success you receive.

Majestic SEO

Majestic is the most extensive commercial Link Intelligence database in the world. It surveys and maps the Internet. This is an excellent website for SEOs, new media specialists, affiliate managers, and online marketing experts. It provides a variety of different tools for understanding how your site is connected to others through the internet, as well as how to use this information to make your site more successful. They offer a range in services depending on what level you pay for. From Site Explorer, Backlink History Checker, search explorer and more, this site will significantly improve your online knowledge.

ModernNovella

ModernNovella is a WordPress blog dedicated to posting articles about content strategy for creative businesses. These articles look at research, design, content, and development. The articles posted on this site are meant to help you find your business identity. From there you can work on taking your business in a new direction or heighten your engagement. This includes shaping your brand, increasing sales, and building a stronger connnection to your audience. This site is great for helping you grow your online business.

Everything you Need to Know About Content Marketing

What is Content Marketing?

Content marketing is the marketing of content with an objective. To be more specific, content marketing is a marketing strategy designed to create and distribute content which is relevant and valuable to a target audience to attract more traffic and bring in more customers.

Content Marketing is beneficial to company’s because when you are trying to sell a product or service, you are reliant on consumers. In the age of technology that we are living in, most people research online before making any purchases. The advantage of content marketing, rather than simply advertising, is that you are producing relevant and useful content for your target audience. This means that when they begin their research, they can find a company’s site and rather than just gets adds about the product, they can find helpful tips and answers to their question. It is an excellent way to bring in new consumers for your product or service.

Not to be Confused with Branding

As we have discussed, marketing is the approach to bringing in new customers. Branding is the identity of your product or service. When creating a brand, you have to create a name, a symbol, a promise, and explain why your product/service is different from other products in your field. When you create a brand that lives up to your promises, is well thought out and executed you can create loyalty and trust among your customers for your brand. This is crucial to creating success in your business. Once you have the base, you are ready to begin your marketing.

Branding is how you show what your product/service is, marketing is how you get it out into the world. For more information on how to create a brand check out my article on that.

Bring together a team

To successfully create content marketing strategies for your company and execute them, you need human resources. Depending on the size of your business and the budget you have for content marketing, your team size will vary. To begin making the decisions of how many people you will need and what everyone’s responsibilities will be, you first need to know what the responsibilities are.

  • To Create Content

A simple idea but the key to content marketing. Once you know what type of content fits best into your business goal, you are going to need people to create this content. This can be split into two categories.

  1. You want bloggers who can create a diverse amount of content that is consistent. The responsibility of your bloggers is going to be researching, creating this content, editing the content, and building blog subscribers.
  2. The second type of content creator is someone responsible for creating longer resources that can be made available to the readers once or twice a month. These can include things like guides and eBooks. This person can also keep up with research, building subscribers, and creating the most useful, relevant, and up to date information about the subject matter.
  • Social Media Management

Social media is an incredibly important factor in marketing and building an audience. This is a way to get your content to as wide of an audience as possible and create a presence for your company. These include running profile pages like Facebook, LinkedIn, Google+, Pinterest, YouTube, Twitter, and Instagram. In choosing which pages you should have you need to think about the target audience you are looking to attract.

The person responsible for creating and managing these profiles needs to create relevant and engaging content, post regularly, build subscribers, maintain relationships with customers, and promote the existing content and the product/service.

  • SEO Specialist

The job of the SEO specialist is to research on opportunities to improve a company’s ranking in search engines. SEO writing itself is a form of writing that helps your site become easier to find for your audience. If you want to know more about SEO, check out my article on SEO content writing. This job is important to make your content as easy to find when the subject is searched to optimize your site traffic.

  • Designer

The responsibility of the designer is creation and maintenance. They need to be able to help the writers and social media manager create templates to make more efficient and exciting posts. They are responsible for managing the design for presentations and signs and maintaining the branding aspect of the marketing.

 

While each of these positions is important to fill, you do not need to have a different person fill each position. This is where size and budget come into play. It is possible to have a single person fill all of the positions. What is important is to make sure that you are finding people who have all the necessary skills to be successful at their position and thus create success for the business.

What is good content?

There are many ways to present your content to make interesting and relevant content. The key things to keep in mind are to ensure that the content relates to the product or service you are marketing, that the content is interesting and useful to the reader, and that is well written and well organized to make it as accessible and easy to read as possible. Most people are not going to take the time to read an article that is large paragraphs and goes on for several pages. That is the type of writing you want to save for more extensive resource guides and eBooks.

Types of Content to Create

  • Blog posts

The best blog posts are written as lists, how-to, news. Things that can be written in an easy to read way but still provide lots of great information for the reader.

  • Visual Content

These can be things like videos, webinars, and infographics. Visual content can be a lot of fun and create a different way to reach a broader group of people.

  • Premium Content

eBooks and research reports can be very useful in begin able to provide a more in-depth resource for your audience. These kinds of content should be used more sparingly.

 

Beginners Guide to Understanding SEO Content Writing

You have probably heard the term SEO before as you begin looking to bring more traffic and success to your blog or website. But what does it mean? How can it help you? How do you use it effectively? This article has the answers to these questions. If you are ready to take your online presence to the next level, then let’s dive right in.

What is SEO?

Before you can begin using SEO content writing to improve the way your site is searched, you need to understand what SEO is and what it stand for.

S – Search

E – Engine

O – Optimization

This means optimizing the way your content is found online. When someone searches something online with search engines like Google, you want your content to pop up, and the understanding and good execution of SEO can provide that. You want to use the right keywords and organization in the right way without confusing readers or search engines.

Best Ways to Use SEO

SEO content can be incredibly beneficial to your blog or website when it comes to creating traffic, but make sure that you do not sacrifice good writing to up your SEO content. Luckily there is a way to have both.

SEO can be utilized for any type of content you create. From blog posts to guides to visual content to product descriptions. You can utilize SEO by working with things like keywords and knowing how to organize your writing.

Keywords and Phrases

Before you start writing, it is a great idea to research keywords and phrases so that you know what people are looking for.

Keywords and phrases allow both the search engine and your readers know what the most important themes and ideas are in your content. Key phrases are great because they allow you to be specific when creating writing them. Rather than giving the broadest possible phrases, be clear about who and what you are trying to write about and target. What is special about your content compared to others. Doing this means that your content does not have to compete with hundreds of other pieces about similar topics.

Organizing your Writing.

Making sure your content is relevant to readers is number 1, and of course, you want to keep your writing interesting and unique. But there are several methods of organizing your writing that can both help with SEO and are better for the reader.

  • Lists

Writing lists and smaller paragraphs, in general, make your writing easier to read. This can be done by writing listicles, step by step guides, top X articles and more. These formats are proven to work, but you can still make yours interesting and fun.

  • Keywords form the Start

Make sure to use your Keyphrases early. It is best to use your key phrase or words in your title as well as in your first paragraph. Let the reader know what they are reading about; you can use synonyms later on in the article.

  • Target Audience

DO not forget you your target audience is. This is where researching your keywords can come in handy. You want to find word and phrases that your demographic would look up. It does not do you much good unless you can attract people who will be interested in your topic because the goal of SEO is to help bring readers, your quality content is what will keep them.

Important Questions to Ask and Answer when Creating a Brand

Branding is important if you have a large company and if you are trying to start a small business. Being recognizable is the key to growing and creating success. But branding can be confusing for those who have no experience creating a brand. So here are the answers to some of the important questions to ask and answer when creating a brand.

What is Branding?

A brand is the identity of a product. Regardless of the product or service, you are trying to sell; it is important to create a brand. It is what enables the consumer to identify your brand against competing companies.

What a Brand Includes:
  • Name
  • Term
  • Symbol
  • Design
  • What makes it unique
  • A promise of what it is to the consumer

These things come together to provide your user with an idea of what your brand is. You want to create a brand that is memorable, and you want to create a brand that meets its promises. The brand is the face of your product. When you begin marketing your brand, these things work together to help bring in consumers, and most importantly, create loyal customers.

What are the Benefits of Brand Marketing?

If executed well, brand marketing will help both the buyer and the seller of the product. It can do this because built into your brand is a promise of quality to your target audience. This means that your customers will be able to recognize that their purchase met or went above their expectations. If you are successful in this, then you are creating recognition and loyalty because they know they can trust your product. In short, brand marketing should create mutual benefit. The buyer gets a quality product, and the seller gets first to sell their product and second create a loyal customer.

How do you Begin Creating a Brand?                 

To fill out the list of what a brand includes that is listed above, some questions must first be considered. Before you can begin designing your logo you need to understand the purpose, goals, and identity of your product/company.

Questions to ask yourself when creating a brand
  • Who is my customer?
  • What customers do I want?
  • What do I want from my customers?
  • Who are my competitors?
  • What is it we are offering our customers?
  • What do I want my brand to make people think/feel?
  • What are the benefits we provide to our customers?
  • What personality does my brand have?
  • What is unique/different about my brand?

Remember, you are creating an identity. You need to think about these questions before you can begin to create the look of your brand. Answering these questions will enable you to have a strong idea of who you are as a brand and this will help you not only create the look but help you market your brand because you will know who your target audience is.

How do you Market your Brand?

The first thing is to define your brand. Once you have created the identity of your brand, you can begin marketing it. You need to get your brand out there. This can be done with social media, advertising, communicating with buyers and potential buyers, and creating marketing content. Remember, the brand you create should be able to build loyalty with your audience. Your job is to market your brand to bring in this audience.

  1. Define your Brand
  2. Know the Audience you are Trying to reach
  3. Research (know competition, know what is relevant, etc.)
  4. Create Social Media Profiles
  5. Reach out to potential consumers
  6. Create relevant content for your audience
  7. Be consistent

Once you have set up your marketing strategies, you need to be consistent. This means posting often and remaining up to date with what is happening in your field. A significant step is to create a team of people and divide up the responsibilities based on who has the skills for the different tasks involved.